In many ways “quality” in photography is purely subjective. That having been said, there is no substitute for good composition, behind the camera and the constant quest for true to life and vibrant color on our part, in the lab. Never before have we had such an array of tools at our disposal in this regard.

Recently we received a collection of photos by Ron Kubera. Ron is a Canadian and a World Wide Vice President of Noritsu. He is, to be sure, a very accomplished photographer. What really blew us away was the fact that these photos were all taken on his cell phone….breathtaking.

The point being, that never before have we who are involved in photography, had such an array of cameras available, ranging from the very expensive to the more budget friendly.